brochure guide

Guide to Creating the Ultimate Brochure

Your Guide to Creating the Ultimate Brochure

Nowadays the delivery of information is becoming a rapidly exhausting endeavour, with consumers fatiguing easily from long-form articles, skimming newspapers, or preferring to binge on telly rather than drudging through a big novel. In this age of information overload, one of the best ways to capture your audience’s attention is with a snappy, eye-catching brochure.

I’m new to the printing game. What is a brochure?

A brochure is a handy little paper guide – or booklet – designed to outline all the information you are hoping to deliver to your audience in a quick and easy read. In essence, a brochure is one or more folded sheets of paper bound together, but much more significantly, it is also the ideal vehicle to efficiently deliver your message to your readers.

Brochure printing is a fast and cost-effective way to convey information to a focused audience. Your brochure can be a short, simple layout of information in just a few pages or it can be a more in-depth digest spanning dozens of pages. Brochures can be used as marketing tools, instruction manuals, informative guides, event itineraries, business reports, presentation handouts, creative portfolios, or anything else you may need to get your idea across quickly and effectively. Whatever your project is, a brochure is a classic and effective way to get the word out. Just remember – the best brochure is a smartly designed brochure.

Sounds great! How do I get started?

There are a myriad of ways to develop the perfect brochure. From the copy to the design, you have total creative control and a lot of choices to make. But don’t stress! Read below for your guide to creating the ultimate brochure.

What is your message?

First things first – ask yourself the purpose for your brochure. Though you may have a broad concept or just a lot of information you want to include, it is very important to have a pointed, direct focus for your document. A good brochure has a clear, strong message and only uses information that is relevant to establish its goal.

One way to make sure you don’t stray too much from your main subject is to actually write out your message and branch out from there. A short, succinct directive or slogan is great way to captivate your readers at first glance.

After you’ve come up with a clear purpose and compelling message, develop an outline for your brochure. With every new piece of information you include in your initial plan, you should ask yourself – does this serve the original purpose of my brochure, and is this information compelling to my audience?

Who is your audience?

Hand-in-hand with your message, you should also be thinking about who your target audience is. Messaging is very important but it’s ultimately useless if you try to deliver it to the wrong readership. At this stage, you’ll need to ask yourself to whom, specifically, are you aiming the information in your brochure?

Much like the message of your document, the type of audience you’re aiming to attract, inform, or market to shouldn’t be too broad. If your brochure is meant to be a marketing tool for your company, ask yourself the demographic of your typical consumers – what are their their interests, age range, gender, location, etc.?

The more narrow your target audience, the higher the likelihood you’ll reach more readers of your brochure who are not only interested in its contents but go on to learn from and engage with the message you include within it. This will also be an especially vital step when you determine the amount of brochures you need to print.

How do I make my brochure stand out?

The key to an effective brochure is in its presentation. A beautiful and clever design is the difference between a successful delivery of information that grabs the attention of a passing reader and a crumpled bit of paper that ends up in the bin.

After you decided on the clear purpose of your brochure, written the perfect messaging for your audience, and outlined the major points of your document, it’s time to make your brochure the best tool it can be. Now you must determine the look of your brochure.

There are several key elements to consider when designing the perfect brochure for your project. Once you’ve determined what you want your brochure to say, you’ll then need to decide on the amount of pages, sizing, colour, and the finish.

How many pages is your brochure?

When you’re ready to find brochure printing options, the first question you will be asked is the total number of pages your brochure includes. It’s up to you how you want to divide the information in your brochure and how many pages you will require to do so, but be sure to keep in mind the basic structure of a brochure: single or multiple pages folded together and bound. All this means is that there should be logical, even number of pages in your brochure, including an eye-catching cover page that should immediately captivate your target audience.

What size is your brochure?

The next step is considering how big you want your brochure to be. There are three size options to consider for brochure printing: A5 brochure printing, A4 brochure printing, and A4 landscape brochure printing.

You can determine the best brochure sizing option for you by considering three factors: what is the purpose of your brochure, how many pages is it, and what sort of images are you including (if any)?

As a guideline, each sizing option is optimal for different types of brochures. Below are some typical uses of the different brochure sizes:

A5 brochure printing: product information, business reports, event programs, image-based instruction guides, short catalogues

A4 brochure printing: marketing information, conference itineraries, condensed product descriptions, short step-by-step guides

A4 landscape brochure printing: testimony or story-based brochures, image-heavy product display guides like travel guides, real estate guides, visual design guides (anything that requires large-scale, landscape-oriented images to convey the brochure’s overall purpose)

It is vital to choose the proper sizing for your design vision. Whether your message requires a brief, graphic information guide, an in-depth catalogue of information, or an especially visual, image-laden brochure, there is a perfect size for you.

Should I use full colour or black and white?

Though black and white is a standard, clear palette for delivering information, it isn’t always the most captivating answer in designing a brochure. Ask yourself, if your black and white brochure was on a table next to a brochure in full colour, which do you think would mostly likely attract someone enough to pick it up and read it?

Another significant question to ask yourself is if you’re using images in your brochure, and how they would look in black and white versus full colour. A brochure that is predominantly images rather than text might look more professional or compelling in full colour.

Full colour isn’t necessarily the right answer for every type of brochure, but it might be worth considering when you are adding up the factors of your printing budget. And remember, if you’re concerned about costs, you can always have a full colour cover page to grab your audience and keep the inside black and white.

What sort of finish should my brochure have?

When it comes to finish options for brochure printing, there are a multitude of possibilities that will best suit the purpose of your brochure. The first step is determining if your pages would look best in matt or gloss. A good rule of thumb is that a matt finish often suits text-heavy pages while a gloss finish can really enhance the look of image-centric pages. When thinking of budget, consider the idea of an outer finish if you’re not sure you can afford both the inner and outer pages.

Whether you want silk or gloss finish, normal uncoated bond, or even recycled paper, there are all kinds of textures, looks, and styles that can affect the design of your brochure. Based on your budget and the purpose of your brochure, your choice of finish can make all the difference!

I’m ready to print my brochure! Where do I go from here?

Now that you have your message, your target audience, and your overall design choices, you’re ready to think about your brochure printing needs. With dozens of online services to choose from, it’s easier than ever to fulfill all your brochure printing desires. There are a lot of printing companies out there and the options can be overwhelming, but don’t worry! You can easily find the best price for your brochure printing job by using 3 Print Prices.

Once you’ve chosen your sizing between A5 brochure printing, A4 brochure printing, or A4 landscape brochure printing, simply enter all your specifications like the amount you need, number of pages, and finish type at and easily compare prices between all the major online printing services in the UK market.