How to Make the Most of Your Business Cards
It’s common in today’s fast-paced world to encounter people asking you to look them up on Twitter or fumbling for their phone and handing you a blank “New Contact” screen to fill in. At best this sort of exchange feels impersonal, but at worst it’s awkward and unprofessional. Though it may seem surprising in our increasingly digitalised world, the importance of having physical business cards is still vital when it comes to making a strong impression.
Why do I need business cards?
Business cards aren’t simply a quick and convenient way to give someone your contact information. Studies show that memory is impacted by using multiple senses at one time. The tactile effect of handing someone your card helps them remember that moment, seeing you and hearing your voice, reminding them why they enjoyed meeting you. Business cards can greatly improve your chances of making a memorable impression on a potential client or business connection.
Business cards are important for every working professional no matter what type of business they’re in. It’s not as simple as a company printing a stack for each new employee to keep in their office drawer. It’s a major currency for any individual in business to communicate their brand and accessibility.
All that is to say that anyone can hugely benefit from their own business cards. Whether you’re an employee of an established enterprise, freelancer, craftsman, entrepreneur, start-up founder, artist, consultant, or any other type of business person, having your own business cards is a must.
Sounds ideal! How do I get started?
There are a lot of important factors to consider when you create your own business cards. The important thing is to remember that a good business card is so much more than just a small list of your business information. When designed effectively, they can be the difference between a boring, forgetful encounter and signing a new client.
Don’t be intimidated! It’s easy to design the perfect business card by asking yourself a few simple questions.
First things first. What information are you including on your business card?
It may seem obvious, but deciding what information to include on your business card is a bit more involved than you realize. The best way to think about this is to start from the standard and go from there. The majority of business cards include:
Sticking to that list is, of course, a perfectly acceptable choice, but it really depends on you and your business. For example, someone selling visual goods may want to include their company Instagram account that showcases all their products. You can also include a slogan or a quick list of services just to emphasise what your company brings to the table. Carefully consider what works best for your business card.
What is your brand?
Your business card isn’t just representative of your business, it’s representative of you. That is where branding comes in. A brand is essentially the personality of a business; it’s what sets a business apart from its competitors. When considering your brand, you have to take two major points into account: what you’re selling and who you’re selling to. It’s vitally important that your brand is cohesive with your company message. It’s the reason you may normally think of bright colours for products aimed at children, or a clear, bold typeface for a financial institution.
If you think of your brand as what you’re trying to communicate, your business cards are often the first point of communication. From your business card alone, a potential new client or connection can determine your company’s principles, ethos, values, and professionalism in just one glance. Business cards are tools for business, of course, but they’re also the centerpiece of a human exchange. That’s why branding is important, because business is personal.
Have you decided on your logo?
The first concrete staple of a brand is the company logo. Your logo is typically the name of your company printed in one specific, unique way every time, possibly accompanied by a clear image or graphic. The goal of a logo is that even if you changed the words but kept the typeface, colour, and arrangement, a consumer could still easily identify the company associated with it.
How do I make my business cards memorable?
Once you have selected all the contact information you wish to include and you’re sure you have a firm grasp of your brand and logo, it’s time to move on to the most important part of creating the ideal business card – the design.
Although you want your business cards to stand out among the rest, it’s important that they are still clear and concise. You don’t want to go overboard with the design or you’ll risk making your business card too imposing or garish.
You might want to think of your business card as a part of your company’s marketing, but with a more understated, direct message. With any marketing collateral (i.e. brochures, flyers, posters) the best practice is to adapt your design based on the type of material. Business cards shouldn’t be any different. With such a small piece of paper, you want the information to be bold and direct.
Keeping that in mind (as well as your budget!), it’s important to consider how every facet of your business card design can communicate your brand.
- Should your business cards be double- or single-sided?
There’s nothing wrong with the standard single-sided business card, and sometimes it can even be the most apt choice depending on the business. Of course it all depends on how much you’ve budgeted, but a double-sided business card can be a very lucrative way to maximize the potential amount of information your cards can communicate to a customer.
To be clear, “information” doesn’t just have to mean written words. Even if the backside of your business card is one bold color with your logo in the middle, that’s enough to inform someone that you have a clear brand.
- Should I use full colour or black and white?
For most printed marketing material in business, full colour is normally a no brainer in terms of what’s most effective. Business cards are unique in this respect as it truly depends on what they’re trying to communicate.
If you’re considering printing your business cards in full colour, some key elements to help you decide are your logo and brand. If your logo was designed in full colour and doesn’t have the same impact in black and white, that’s an important consideration for your business cards. Branding is also something that my be intrinsically linked with colours chosen specifically for your company, and those colours can help your business cards to pop.
On the other hand, sometimes a sleek, minimal look in black and white can make just as big an impact with the proper design. It all depends on what’s right for you.
- How thick should my business cards be?
Though seemingly insignificant, you should carefully consider the weight of the paper stock of your cards, or how thick each card feels. Because business cards are by nature a tactile delivery of information, the “heaviness” of your card – measured in “grams per square metre” or “gsm” – could very well be the most memorable detail of your design.
- What sort of finish should my business cards have?
Closely related to the thickness of your business cards is the finish you choose – after all both contribute directly to the design’s memorability. A good rule of thumb for deciding between a matt finish or a gloss finish is that a matt finish often suits a card with a minimal, black-and-white design, while a gloss finish can really enhance a colourful business card.
It’s crucial to consider the “feel” of your business card when it’s time to place your printing order. Consider whether you want silk or gloss finish, normal uncoated bond, or even recycled paper – any texture choice could make all the difference!
business card printing needs. The internet is brimming with options when it comes to online printing companies, which means now it’s simpler than ever before to print cheap business cards. There are a lot of printing companies out there and the options can be intimidating, but don’t worry! You can easily find the best price for cheap business card printing by using 3 Print Prices.
When you’ve decided on all the physical design aspects of your business card, simply enter all your specifications like the amount you need, colour option, and finish type at www.3printprices.co.uk and quickly compare prices between all the major online printing services in the UK market.