Your Guide to Creating the Perfect Poster
We see them everywhere – commuting on the tube, plastered on walls along the street, stuck up on telephone poles, even hanging on the walls in the loo. Posters are spackled and stuck and hung all around us, composing the wallpaper of our daily lives. We’re surrounded by posters and for good reason. Advertisers know that even in the digital age of LCD monitors and clickbait, the classic print poster is still one of the most valuable marketing tools around.
Why do I need professionally printed posters?
A well-designed poster campaign is one of the oldest marketing strategies in the book, but it’s also one of the most common, as is evident by the hundreds we pass by on a daily basis.
Amidst all those images, words, and designs, have you ever found yourself pausing when confronted by a specific poster, lingering in front of it, even sticking around long enough to read it through? Have you mentioned it later in conversation, reminded of its impact? Have you later remembered that same poster when shopping or making purchases or looking for an exciting activity for the weekend? That’s the power of a brilliant poster design and you can create one, too!
Sounds ideal! How do I create the perfect poster?
Though posters are some of the most frequently used marketing tools, they are only as effective as their design. The design of poster is what makes a poster; it is the most essential element of the poster’s success in spreading your message.
Basically, the important thing to remember throughout the process of creating your poster is that your design must engage someone in a fleeting moment. In one glance at your poster, an onlooker who is likely just walking by should want to stop and look again.
Designing an effective poster may seem intimidating, but don’t fear! Anyone can create a compelling, successful poster design by paying attention to the following steps.
1. Determine your message and brand.
Before anything else, you need to define the clear, direct message that your poster should convey to its viewer. Another way to think about this is by asking yourself what is the purpose of your poster? It is critical to be as specific as possible from the outset because a message that is too broad or vague isn’t going to capture the attention of an individual walking past.
Directly related (and equally important) to your message is your brand. Another way to think about a marketing brand is to think of it as a personality. In much the same way every person has their own individual and recognisable personality, so should your brand. Defining your brand will affect every decision you make when it comes to designing your poster.
2. Determine your target audience.
Once you have decided on your focused message and brand, you may already have an idea of the audience you’re aiming for. It is important to consider the makeup of your target consumer because that knowledge can be used to influence and define your design. The most skilled graphic designers and effective advertising companies are those who use the psychology of their target base when implementing a strategy called neuromarketing.
Neuromarketing is a fancy way of saying that different types of people are affected by different types of designs. This is true of every element of a design, down to the smallest detail. Each word of copy, choice of colour, and even your selection of typeface are bits of visual information that be directed and appeal to a specific customer base.
Another, more practical reason to narrow your audience is the placement of your posters and how many you will need. For instance, if you are advertising a new musical, you might consider hanging your posters around the theatre district rather than in distant residential locations.
3. Craft your copy.
Armed with your message, brand, and target audience, it is time to craft your copy. Remember that your poster needs to captivate someone in a split second, so not only should they gain interest in that moment, they should also be able to both absorb and understand the information on your poster as well. Short, snappy copy is key.
Like your message itself, the accompanying copy should be concise. After all, a poster that is too wordy can’t be read in a fleeting glance. The best rule is to stick to quick, unique phrases. The shorter the copy, the larger the typeface – and therefore the greater the distance from which your onlookers are able to read it.
When designing a poster, the copy you write goes hand-in-hand with the design. It’s not simply a case of writing out a draft and dropping it in – the amount of words you use and their placement are all important design elements. Be concise, be clever, be catchy.
4. Consider your colour scheme.
Once your copy is suitably arranged into a captivating design, you’ll need to think about your colour options. Once again, this step should take into consideration your original message, brand, and target audience. For instance, a poster with the intention of selling a toy to children probably shouldn’t be designed in muted browns and greys.
At a minimum, you need to be sure the colour of your copy contrasts the colour behind it so the words stand out. Light blue on dark blue, for instance, may wash the words out and your passersby won’t see the them. Instead, try white or yellow against dark blue.
Generally speaking, you want to keep your colours within a small selection that complement one another. You want to avoid having too many colours in your palette so the poster doesn’t look too busy or harsh. If you do use more than five colours, keep them within similar shades or tones so they still appear attractive to onlookers.
5. Hone the look of your poster.
After considering copy and colour, it’s time to take a step back and make sure they are designed in such a way to maximize the potential success of your poster. There is nothing wrong with a simple bold lettering on a plain background, but only if that sort of design is true to your message.
Ask yourself these questions:
- Could your message be enhanced by incorporating graphics or images?
- Is your copy balanced with the visual design so that it stands out?
- Do you immediately understand the purpose of your poster at a glance?
- And, most importantly, would the overall design entice you to look again?
Of course, we can’t all be skilled designers when it comes to the artistry of creating a compelling poster. If you feel stuck or at a loss when it comes to the creative nuance of design, there are plenty of resources to help you. You can find inspiration by examining existing poster campaigns. For graphic design tips, try watching a YouTube tutorial or reading a design blog. If all else fails, hundreds of poster templates are already designed for your choosing. With a pre-designed poster template, you can select your colours, drop in your copy, and be ready to go!
6. Determine a suitable size.
Your design is an important factor to consider when determining the size of your posters. Certain designs are more compelling as bigger printing sizes, such as those with larger copy and brighter graphics.
Choosing the appropriate size in which to print your posters also depends largely on location. If people need to be able to see them from a great distance, you might consider printing A1 posters which are about half the size of the average adult walking by – tough to miss!
A2 posters on the other hand are ideal for narrow corridors where people walking by are closer to them by default. Using A2 posters can also be ideal for practical purposes such as signage to direct people to certain spaces and scheduled events.
Finally, remember that you can also order your poster design in multiple sizes to suit any place you wish to place them. If budget is a concern, it isn’t difficult to find printing for cheap posters – you just have to know where to look!
7. Ready to print! Where do I find the best printer for my posters?
Now that your poster campaign has a clear message, marketable brand, an audience, brilliant copy, and a captivating design, all that’s left is printing. A quick online search brings up dozens of printing services to choose from, which means you can easily print posters in just few clicks – but how do you choose which service is best for your printing needs? Don’t be overwhelmed! You can quickly find a way to print high-quality cheap posters by using 3 Print Prices.
3 Print Prices is the only online service in the UK where you can easily print cheap posters by comparing printing costs. Once you’ve chosen a size, such as A1 posters or A2 posters, simply enter all your other specifications like the amount you need, colour, and finish type a www.3printprices.com and easily compare prices between all the major online printing services in the UK market.